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2024 has become the past, The 2024 agricultural machinery market has come to an end, the agricultural machinery market is less than expected, so at the beginning of the year the industry was full of expectations, a big disappointment. The overall market performance for the “two consecutive declines”, segmented the market hot and cold unevenly, from the future development trend, the industry outlook is still worth looking forward to.
Agricultural machinery market development trend to explore
1. Market competition to further focus on technology
When an industry enters the homogenization of competition and price war stage, the enterprise profit margin is bound to gradually narrow. This will force those enterprises with strong strength to seek technological leap, through product iteration and upgrade, stabilize, and enhance their leadership position in the new stage of the industry. The market is relatively saturated in the field of traditional agricultural machinery, and companies have realized technological breakthroughs, will be able to occupy the market at new heights. For example, research shows that the high-end tractor equipped with power shift, CVT technology, not only can significantly improve efficiency but also effectively reduce fuel consumption, which will be an important development direction of tractor transmission technology. Although the tractor power shift, CVT technology has initially entered the application stage, there are dozens of enterprises in the fall of 2024 agricultural machinery, and the launch of the corresponding tractor products, but real mass production of the enterprise is still rare. Can really master the new stage of product upgrade technology enterprises, in order to open the next stage of the king of the road.
At the same time, new energy agricultural machinery has also entered the development of the “wind mouth” period. Many companies are exploring pure electric farm machinery and hybrid farm machinery. Electric farm machinery for environmental protection and energy saving, low noise, easier to realize the advantages of automation, flexibility, etc., will become the future direction of China's important development of agricultural machinery, a number of small electric farm machinery has also made a better application of the promotion. In the field of tractors, there are also pure electric tractor launches, but from the current situation, the tractor industry is more favorable to the hybrid technology route.
2. Large high-end agricultural machinery demand continues to increase
2024-2026 a new round of a three-year agricultural machinery purchase subsidy policy, for the first time on the power shift intelligent control tractor, high-performance electric drive planter, and other large high-end agricultural machinery, a separate file subsidies, and gives a much higher subsidy standard than the traditional models.
The development of large-scale high-end agricultural machinery, not only the guidance of the national policy but also the development of China's agricultural development, the development of the agricultural machinery market driven by the inherent needs. As the number of new agricultural business subjects across the country continues to climb, agricultural production is moving in the direction of large-scale, intensive, and steady progress. At the same time, the continuous expansion of the socialized service system further increased the proportion of investment in agricultural equipment. In this context, for 200 horsepower and above, the demand for large tractors, and large harvesting machinery has shown significant growth, these high-performance agricultural machinery have become a key force in enhancing agricultural production efficiency and ensuring food security.
lture and Rural Affairs, by 2025, China will basically realize the mechanization of the whole process of agriculture, and the application of intelligent agricultural machinery will reach more than 50%. This means that information technology will be more widely used in the agricultural machinery industry to improve agricultural production efficiency and precision.
In some areas and regions, agricultural machinery products equipped with new-generation information technology have achieved remarkable results and have been widely promoted. The assisted driving system based on BeiDou navigation technology has sold more than 70,000 units for three consecutive years, and its operation path planning and automatic driving functions have won the recognition of users in terms of improving operation precision and reducing labor intensity. The 2024 Agricultural Machinery Autumn Conference demonstrated that the intelligent digital rice planting factory realizes integrated water and fertilizer control, and the sprouting rate can reach 95%. Zoomlion Heavy Industries intelligent rice transplanter equipped with the “E-Tian” intelligent driving system, through the operation path planning, automatic forward and turnaround function, can realize accurate rice transplanting, but also effectively reduce the auxiliary labor, has been delivered to the user to use in batch.
Intelligent, automated agricultural machinery, by virtue of its multiple advantages in precise operation, reducing labor input, saving costs, and increasing efficiency, is gradually becoming a wave of development leading the transformation and upgrading of the agricultural machinery industry.
4. Diversified demand for agricultural machinery continues to exist
China's agricultural production is characterized by obvious geographical characteristics, the agricultural machinery demand level is very high, for enterprises, not to provide customers with simple high, medium, and low products. The domestic agricultural market is often compared to the image of “lasagna”, the performance of the demand segmentation, and even fragmentation, although the domestic large enterprises have also taken the rich product hierarchy strategy, such as some enterprises in a horsepower band, may launch a variety of products to meet the different needs of users. Even if the domestic large agricultural enterprises have taken diversified product strategies, such as Weichai Leiwo, Ward agricultural machinery, and other industry giants, have been in the paddy field, dry field cultivation and planting tube storage, and other agricultural production of the whole chain layout of a variety of agricultural products, designed to meet the user throughout the whole process, the comprehensive mechanization needs. However, even so, the segmentation of the agricultural machinery market demand is still far from being fully satisfied.
China's agricultural mechanization development is not balanced, hilly and mountainous areas, facility-based agriculture, cash crops, forestry, and fruit field mechanization levels are still low. Lightweight and flexible agricultural machinery will have good growth space in hilly and mountainous areas. Special-purpose agricultural machinery such as tractors, tillage machinery, and plant protection machines suitable for facility agriculture, forestry, and fruit operations are also incremental markets at present. In addition, the mechanized harvesting of many cash crops is still to be started, or the level of mechanization is low, such as vegetable harvesters, garlic harvesters, and fruit pickers in the field, are still in need of breakthroughs and development.
